The 2025 Marketing Summary Meeting of Xinye was successfully concluded

At 8:30 a.m. on January 26, Puyang Xinye Lubricants Co., Ltd. hosted its 2025 Marketing Review and 2026 Work Deployment Meeting in the second-floor conference room, combining on-site and virtual participation. The event, themed "Seizing Opportunities, Moving Forward with Commitment, and Achieving Shared Success," was attended by company leaders including Chairman Zhang Youyun, General Manager Zhang Youju, and technical team members Zhang Manliang, Zhang Jie, Wu Lianghua, and Zhang Guoen, along with all marketing staff.

  Manager Zhang Xueliang opened the event with a speech, extending heartfelt congratulations to all managers for their outstanding market performance and exceeding sales targets despite challenging conditions. He outlined key requirements for sales operations: accelerating payment collection, refining detail management, segmenting customer groups, and strengthening client relationships, all aimed at achieving greater sales breakthroughs in the new year.

  Subsequently, each sales manager conducted a market review in their respective regions, analyzed operational challenges, and proactively proposed strategies for the company's growth. Manager Zhang Guohui presented the foreign trade department's work plan. The technical team—Managers Zhang Guoen, Zhang Jie, and Zhang Manliang—provided targeted solutions to market issues, establishing a robust support system for the sales department.

  Manager Li Qicai then delivered a keynote report titled "Harnessing Momentum for Shared Success," emphasizing that the lubricant industry has entered a phase of deeper competition. He outlined how the fundamental logic of industry competition has shifted from scale-driven to capability-driven, from product sales to problem-solving, and from channel expansion to service synergy, with a focus on professional-driven development. The report also analyzed five key aspects of 2025 market sales data: the Sales Department's 2025 summary, the transformative shifts in the evolving market landscape, a review of sales processes, the future direction of the lubricant industry, and the company's key brand strategies.

  General Manager Zhang Youju delivered a sales department guidance speech, outlining higher requirements in multiple areas: accelerating cargo turnover, refining enterprise management, enhancing business skills, upgrading support department services, and optimizing logistics dispatch.

  Chairman Zhang Youyun concluded the meeting by thanking all employees for their dedicated efforts. He congratulated the team on their outstanding performance amid evolving market demands, while outlining the company's new marketing strategy. He emphasized that 2026 would be a year of both challenges and opportunities. Chairman Zhang urged the Xinye Elite Team to maintain market sensitivity and clarify their market, brand, and product strategies. For marketing operations, he called for continuous innovation in sales models, staying attuned to market trends, and implementing necessary transformations when needed. He also stressed the marketing department's need to enhance capabilities, adapt to the fast-changing market environment, and improve business methods to compete effectively. The production department was instructed to optimize processes and boost efficiency. Finally, he signed 2026 sales target responsibility agreements with all sales managers.

  At this new starting point, Xinye Lubricants Company's sales team has united in vision, goals, and actions. With a spirited and enterprising attitude, they are committed to innovation and progress, striving to achieve the company's 2026 operational targets and drive high-quality development.