Building Momentum And Reviewing Strategies for Success | The Marketing System Summary And Deployment Conference of Xinye Lubricants for The First Half of 2026 Concluded Successfully

At 8:30 AM on July 9, the Xinye Lubricants 2026 First Half Marketing System Summary and Deployment Conference was grandly inaugurated in the company's second-floor conference room. Under the core theme of "Seizing Opportunities for Growth, Reviewing Achievements for Success," the meeting reviewed the operational results of the first half of the year, analyzed evolving industry trends, and defined strategic priorities for the second half, officially launching a new phase of high-quality corporate development. Company Chairman Zhang Youyun, General Manager Zhang Youju, functional management personnel, and all frontline marketing staff attended the event, which was chaired by Marketing Director Li Qicai.

At the opening of the conference, Sales General Manager Zhang Xueliang delivered the inaugural address. He first extended sincere greetings and heartfelt gratitude to the marketing team for their year-round efforts in market outreach and deep engagement with retail outlets. He emphasized that all marketing personnel must proactively break free from conventional business mindsets, continuously enhance their professional expertise, and boldly explore innovative marketing approaches and customer acquisition models. Additionally, he reiterated the company's financial risk control policies, urging all staff to strictly adhere to payment collection thresholds, strengthen accountability in account management, and solidify the foundation for corporate operational stability.

At the meeting, Manager Zhang Guochao shared best practices for in-depth major client management. Focusing on four core dimensions—building a professional image, cross-selling marketing, delivering refined services across all scenarios, and fostering long-term client relationships—he analyzed practical approaches to maintaining major clients, strengthening client loyalty, and delivering sustained value through real-world case studies. This insightful and practical presentation resonated strongly with the audience, earning enthusiastic applause.

Marketing Director Li Qicai provided an in-depth analysis covering three key dimensions: industry trends, operational data, and下半年 strategies. He systematically identified the core challenges facing the lubricant industry in 2026 across five aspects: cost fluctuations, market demand, channel transformation, technological advancements, and regulatory policies. By leveraging comprehensive operational data to evaluate marketing performance across regions, he identified competitive strengths using data as a benchmark, and publicly recognized outstanding contributors including the Foreign Trade Department, Wuliangchuan, and Zhang Guochao.

He clearly stated that the industry has completely moved beyond the era of extensive scale expansion and has fully entered a new phase characterized by structural optimization, quality improvement, and efficiency enhancement: market products are becoming increasingly segmented; the logic of market competition has fundamentally shifted; industry competition is no longer confined to price, product offerings, or distribution channels; corporate core competitiveness now focuses on technological innovation capabilities, comprehensive service capabilities for end-users, supply chain resilience, and the ability to deliver customized solutions for diverse operational scenarios. Based on these insights, he outlined plans for comprehensive marketing efforts in the second half of the year.

Marketing managers across all regions presented their semi-annual market review reports in turn, conducting in-depth analyses of the current landscape and competitive challenges in their respective markets while identifying key areas requiring optimization and enhancement for corporate products, services, and supporting systems. Regions exchanged customer acquisition strategies and shared market approaches; Manager Li Dong's successful experience in developing new sales channels significantly broadened the operational perspectives of all marketing staff and greatly boosted their motivation to achieve market breakthroughs and drive growth. Representatives from the Technology Department, Wu Lianghua, Zhang Guojie, and Zhang Guohui, addressed each question raised by sales teams and shared insights on emerging industry trends.

General Manager Zhang Youju oversaw the overall work deployment, urging all employees across the company to align strategic thinking, elevate operational awareness, focus on their respective roles to achieve annual core objectives, and establish a comprehensive data-driven management system covering the entire process.

At the conclusion of the conference, Chairman Zhang You delivered a summary speech and a strategic mobilization address. He emphasized that practical action is the sole path to corporate development, while perseverance forms the fundamental foundation for team progress. All employees must assess the situation accurately, integrate core resources, refine business strategies, unite their efforts to address key market challenges, and seize opportunities presented by industrial transformation. He underscored that deepening the cultivation of proprietary brands and building a systematic framework are the core foundations for the company's long-term sustainable development. The entire marketing team must capitalize on current momentum, conduct thorough reviews, tackle major distribution challenges, and comprehensively upgrade their service mindset across all scenarios; carefully evaluate the performance of the first half-year, leverage existing strengths, address capability gaps, proactively adopt AI-driven digital customer acquisition channels, drive business quality improvement and efficiency enhancement through concrete actions, and unite all staff in making full efforts to achieve the second-half targets, striving to deliver a new chapter in Xinye's high-quality development!